Solution at a Glance
justAd.TV is a start-up of a unique technology allowing Pay-TV providers (Cable, IPTV & Satellite) to harness the power of Internet advertising by applying it to non-linear TV experiences. Focused on delivering easy-to-deploy solutions, its patent-pending technology fits into existing TV provider networks, involves minimal costs and provides quick ROI.
Customer’s Challenges
TV viewing habits are changing rapidly. More and more viewers are shifting towards consuming TV content in a non linear way. Non linear TV applications come in many shapes and forms. The most deployed is the Video on Demand (VOD) and the fastest growing one is the Personal Video Recording (PVR) set-top-boxes. Other time shifting applications include start-over, push VOD and many more.
Every viewer watching TV On-Demand is one less viewer being exposed to ads in the traditional TV spots system. The TV advertising market is already losing billions of dollars each year due to the fast adoption rate of Non Linear TV.
Our Offering
We offer an End-to-End Non linear TV ad system. The system is comprised of a thin STB Virtual Machine interoperable with every digital STB and a TV dedicated Ad server. Our new ad server goes beyond traditional ad servers and enables the creation of a new TV advertising language. The new ad formats that we offer, embedAdsTM, allow TV providers and content owners alike to monetize their non linear TV content in a targeted way without degrading the viewer experience.
Unique Differentiators
- E2E- from the Authoring via the Campaign to the Delivery and presentation: we offer it all in a single package
- Transforming digital STB will do be able to present any internet banner
- Jaw dropping formats with eye catching effects
- HBBTV compatible ad server and STB Client
Business Benefits for the Customers
Fast ROI
Serving targeted and interactive ads allows the viewers to engage with the brand via the TV
Company References & Strategic Partners
Company references: Fastweb Italy
