Solution at a Glance
Pontis CONTEXTUAL Marketing and Selling Solution for TV operators boosts usage of VOD and premium channels. It increases ARPU and improves customer loyalty through the delivery of contextual, personalized marketing offers. Installed at multiple Tier-1 TV service providers around the world, the Pontis Marketing Delivery Platform (MDPTM) automatically follows each customer with personalized offers just at the right time and context. The system supports the full life-cycle of the marketing process, from the definition of objectives and plans, through the dialogue with the customer and the sales transaction, and up to the detailed analysis of results vs. control groups.
Customer’s Challenges
The primary challenge of TV and Mobile operators is to align two (often contradictory) objectives:
- Increase ARPU; Sell more to each customer…while
- Reduce churn; retain high customer satisfaction
Today’s Telco space faces fierce competition as the markets power is shifting to the savvy customer, demanding better and personal offers such as presented in the internet space. Addressing these challenges and providing offers and prices that are tailored to each user’s needs and behavior simultaneously to millions of customers, requires a Marketing Platform which enables to automatically apply a large range of Targeted, Contextual an Adaptive marketing offers.
Our Offering
The Pontis MDP provides marketers with a rich tool set for the meticulous planning and execution of a targeted contextualized and personalized marketing strategy:
- Innovative planning tools ranging from high-level goal based planning, to tactical design of customer “value path”.
- Proven best practice marketing business templates for the convenient design and execution of marketing offers and programs.
- Launch realtime usage-based promotions, with personalized pricing to promote usage, enhance subscriptions, reduce churn, increase service up take, and improve customer satisfaction
- Value path” tools set – following customers with personalized and contextual messages and offers along their life-cycle: automatically tie customer responses to “follow up” and “fall back” propositions and messages.
- Analysis tools for the accurate assessment of the effectiveness of each offer.
Unique Differentiators
- The Pontis MDPTM ties analysis and segmentation, with fulfillment and execution capabilities
- The system allows to follow millions of customers in real time and offer them contextual offers based on their individual usage history and real-time behavior
- The Pontis MDPTM allows to apply Multi-step offers through automatic reaction to subscribers’ responses
- The Pontis MDPTM allows to make adjustments in marketing propositions “on-the-fly”
Business Benefits for the Customers
Double digit improvements in ARPU, accelerate service adoption and reduce churn, while improving customer experience.
Company References & Strategic Partners
Company references: HOT, UPC, Telefonica IPTV, T-Mobile, SFR, Vodafone Spain, Orange, Vodafone Portugal, Oi, Sprint, Vimpelcom, China Unicom, Claro, 3, WIND, Nextel, iBasis, Vodacom
Main partners: Amdocs, IBM, NDS, Alcatel Lucent, Cap Gemini
Investors: Sequoia Capital, Norwest Venture Partners, Accel Partners and Evergreen Venture Capital