About the New Media Sector in Israel

Israeli new media companies, bolstered by a digitally-saturated, media-savvy local culture of early adopters, create unique solutions sought after by media outlets, operators and content providers for their novelty and utility, and for their ability to increase revenues while enabling a rich user experience.
Israel’s new media capabilities are rooted in the country’s longstanding strategic need for better communication. As a near geopolitical island, the virtualizing of geographic distance eases the way for Israelis to conduct business abroad, to keep in touch with friends and family, and more generally to tune into the world at large. Israel enjoys a long tradition of entrepreneurial innovation and a devotion to theoretical and applied research that have helped it excel in this field. Israel’s defense requirements also contribute substantially to its new media capabilities: Locally developed remote sensing devices, including communication satellites, plus information processing, storage and security techniques, and even transmission and display solutions, have all helped create the knowhow necessary to succeed on the business side of today’s – and tomorrow’s – digital world.

Israel has more than 700 new media companies whose offerings span the range of new media possibilities. They are active in Internet applications and services, e-commerce and marketing, online advertising, entertainment and video, search and social networks. They are also dynamic players in broadcast, digital & cable TV, IPTV and satellite services, strong in content creation, delivery and management, and have a potent presence in gaming.

Revenue statistics for the group are impressive: Nearly $2 billion in 2008 derived from a mix of direct exports and value-added sales recorded abroad.

For more information on the IEICI, please visit www.export.gov.il

Contact: Efrat Fenigson, Business Development Manager, New Media Sector, efratf@export.gov.il